Delicious Email Moolah Tips Part 3
Let’s talk about email marketing campaigns today.
First thing you should do to maximize the success of the campaign,
is utilize a little Anticipation Marketing.
John Reese from www.musthavetips.com/Reese made this concept
so wide-spread through out the IM world, and it continues to be a
very valuable concept for those that are SMART enough to apply it.
With out going to deep here, you just need to send out teaser emails
weeks, days, or months depending on the Importance of the launch or
sale or special offer or whatever.
Say something like.. (Continued below…)
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“I have something you’re going to absolutely love, but I can’t tell
you much about it yet. Look out for a Time-Critical email from me
on X Date at Y time.”
You can give a little bit away about what the email is actually about,
you want people to be targeted to at least a general interest related
to what the sale/campaign is about.
Ok so that is basic anticipation marketing that will BOOST your results.
Next, plan to make it a multiple day event BECAUSE you want to be able to
mail several times, and at least once each day if not more.
Each time you mail, you’ll identify and target a different benefit
and emotion, to try and hit everyone with something. You have got to
hit different TRIGGERS in different people.
Making use of multiple emails to address particular emotions of your
subscribers or to address certain concerns or OBJECTIONS for NOT buying
is absolutely VITAL if you want to make the most money possible.
You should always use an exact time the sasle/promo ends like
Monday Night at 11:59 pacific time.
No excuses. No if, ands or buts.
If you’re LATE you MISS OUT!
You should also tie in a Special discount, or extra bonus to entice
more people to order right away.
USE REASON_WHY ADVERTISNG!!!
Give a reason for the discount or extra bonus that is TRUE and Believeable.
An NO, saying you want more money this month is NOT a good reason why.
You have to Make offers that are HARD-TO-REFUSE.
Before I go today, let me leave you with…
10 Motivational Triggers That Make People Buy
1. People want to make more money. They may want to start their own business, get a higher paying job or invest in the stock market. This will make them feel successful.
2. People want to save money. They may want to invest for the future or save for a big purchase. This will make them feel
more secure.
3. People want to save time. They may want to work less and spend time enjoying life’s pleasures. This will make them feel
more relaxed.
4. People want to look better. They may want to lose weight, tone their body, or improve their facial features. This will
make them feel more attractive.
5. People want to learn something new. They may want to learn how to change their car oil or build a deck. This will make
them feel more intelligent.
6. People want to live longer. They may want to get in shape, eat better or gain extra energy. This will make them feel healthier.
7. People want to be comfortable. They may want to relive aches and pains or want to sleep in a more comfortable bed. This will make them feel relieved.
8. People want to be loved. They may not want to be lonely anymore or want to start dating again. This will make them feel wanted.
9. People want to be popular. They may want to be a famous celebrity or be more popular in school. This will make them feel praised and admired.
10. People want to gain pleasure. They may want satisfy their appetite or sexual desires. This will make them feel more
fulfilled.
Recommended Must Have Resource — Email Strategies Explained
Hope this helped.
Kick Butt, take massive action!
Joe Lavery
PS: Do you make this email marketing mistake? See Day 5.
