How To Make Your Online Testimonials More Believable
This is so easy (and NOW quick too) it makes me laugh.
Why will people continue to put TEXT-ONLY testimonials on their web sales letters? Why? Will someone please tell me?
Look, if you’ll simply take 5 GD minutes to set up an autoresponder follow up for customers, you can automate this testimonial generation and your NEXT sales letter will practically write ITSELF.
Simply ask your customers (72 hours) after buying yourproduct if they would be willing to answer a few questions for you.
Then lead them through giving youa GLOWING testimonial for your own future commercial use.
**TIP** Use Instant Audio’s www.musthavetips.com/InstantAudio SUPER Testimonial Generator.
It will WALK your customers through and Quick & Easy process of giving you a Powerful, persuasive, convincing testimonial.
And it comes fre when you use Instant Audio - Which I was using anyway BEFORE they came out with SUPER Testimonial Generator
1. PICTURES Ask people if they would e-mail a picture with their testimonial. If they don’t have one scanned you could have
them send their picture by mail and you could scan it. This technique will give your testimonials more credibility.
2. ELECTRONIC SIGNATURES Most online testimonials you see have text signatures. You could have people mail their written signature, scan it, and upload it with their testimonial. People will feel the testimonial is more official.
3. ONLINE AUDIO You could record people’s testimonials with a mini tape recorder over the phone, on your answering machine, or voice mail. Then you could convert the recording into a online audio file and upload it to your web site. BUT do NOT do that unless you’re completely “strapped for cash” If you have some dough to run your business you might want to consider investing in InstantAudio…
www.musthavetips.com/InstantAudio
4. POSTCARDS Have people mail you their testimonial on a postcard, scan it and upload it to your web site. This will give
people proof that the testimonial isn’t fake because it will have a post mark on it.
5. PROFILES Ask people to include a profile of themselves with their testimonial. You could just have them answer some
questions like age, occupation, hobbies, favorite quote, etc. This will make your testimonials more entertaining to read.
6. HAND WRITTEN LETTERS This is similar to the “electronic signature” tip. Scan and upload the entire written testimonial or letter to your web site. This will give your testimonials a feel of realism.
7. RECORDINGS You could record peoples testimonials over the phone with a mini tape recorder. Then, take the recording and
record it to an answering machine or voice mail system. Under each one, include a phone number they can call to hear the actual testimonial.
Or use Vonage like me. If you want to try a FREE month of Vonage, email me and I’ll log into my account and use the refer-a-friend tool to send you the invitation you need to get started.
If you’re not using Vonage and you pay more than $24.95 a month for your long distance and phone service, you should consider trying it out.
Just email me mailto:joelavery@musthavetips.com?subject=I_Want_to_try_Vonage
8. E-MAIL MESSAGES When you get e-mail testimonials, publish the entire e-mail message instead of just the contents. It will be more believable because it will include the date, time, subject, who it’s from and who it’s to.
9. CONTACT INFORMATION When you get testimonials from people, ask them if you could include their contact information under the testimonial. This will allow potential customers to ask your current customers questions about your product or service before they buy. Usually, they will trust them more than you.
10. ONLINE VIDEO If some of the people who give you testimonials have a camcorder, ask them to record their testimonial on video and send it to you. Then you could convert the video to an online video file and upload it to your site.
You can find more information about converting audio recording’s by typing “flash video” at a search engine.
Once again, I highly Recommend Instant Audio and Vonage:
www.musthavetips.com/InstantAudio
mailto:jlavery@gmail.com?subject=I_Want_to_try_Vonage
See you tomorrow my friend, until then…
Kick Butt, take massive action!
Joe Lavery
P.S. Have you seen this yet?
