So I’m spending some time with my girldfriend and her daughter, Allyssa, this morning when I logged in from a remote computer to check my email… email really piles up after 2 days of NOT working.

Anyway, I came across an article that really rings true to me so I wanted to share it with you. Before I give you the link, let me just say Michel is not only one of the world’s greatest copywriters, but he is truly a class act.  So don’t just read about differentiation vs duplication … Take his advice to heart.

Read this MUST HAVE article in full here:

http://www.michelfortin.com/archives/2006/01/proven_strategi/

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This entry was posted on Tuesday, January 24th, 2006 at 12:24 pm and is filed under Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.