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	<title>Comments on: The One Website Conversion Rule You MUST Follow (But Don&#8217;t Know About)</title>
	<link>http://musthavemarketing.com/blog/36/the-one-website-conversion-rule-you-must-follow-but-dont-know-about/</link>
	<description>Online Marketing Tips &#038; Website Promotion Strategies</description>
	<pubDate>Tue, 18 Nov 2008 09:43:59 +0000</pubDate>
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		<title>by: Erfan Hettini</title>
		<link>http://musthavemarketing.com/blog/36/the-one-website-conversion-rule-you-must-follow-but-dont-know-about/#comment-104</link>
		<pubDate>Wed, 27 Sep 2006 01:16:17 +0000</pubDate>
		<guid>http://musthavemarketing.com/blog/36/the-one-website-conversion-rule-you-must-follow-but-dont-know-about/#comment-104</guid>
					<description>I find this is to be a very interesting tip, the more clicks, the lower conversion rate and visa versa..So I guess, the quality is what Joe is suggesting. 

I also do agree that a long upsell could actually have reverse impact on the sales volume, I would try to have more than one relevant and complimentary product and without having a long sales copy. 
One way to close the sale without having to recap and resell again towards the end, is to have an extremely strong money back gaurantee(perhaps a 365 days or even a lifetime). You customer will buy with ease knowing that you stand fully behind anything you sell, and in retrospect you don't have to write a 32 page copy sales letter.

Erfan Hettini, President, Enlightened Life Productions
Author, Consultant, Movie Producer
www.fire-your-employer.com/homeentry.htm</description>
		<content:encoded><![CDATA[<p>I find this is to be a very interesting tip, the more clicks, the lower conversion rate and visa versa..So I guess, the quality is what Joe is suggesting. </p>
<p>I also do agree that a long upsell could actually have reverse impact on the sales volume, I would try to have more than one relevant and complimentary product and without having a long sales copy.<br />
One way to close the sale without having to recap and resell again towards the end, is to have an extremely strong money back gaurantee(perhaps a 365 days or even a lifetime). You customer will buy with ease knowing that you stand fully behind anything you sell, and in retrospect you don&#8217;t have to write a 32 page copy sales letter.</p>
<p>Erfan Hettini, President, Enlightened Life Productions<br />
Author, Consultant, Movie Producer<br />
<a href="http://www.fire-your-employer.com/homeentry.htm" title="http://www.fire-your-employer.com/homeentry.htm" target="_blank" rel="nofollow">www.fire-your-employer.com/homeentry.htm</a>
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