This is so easy (and NOW quick too) it makes me laugh.

Why will people continue to put TEXT-ONLY testimonials on their web sales letters?  Why?  Will someone please tell me?

Look, if you’ll simply take 5 GD minutes to set up an autoresponder follow up for customers, you can automate this testimonial generation and your NEXT sales letter will practically write ITSELF.

Simply ask your customers (72 hours) after buying yourproduct if they would be willing to answer a few questions for you.

Then lead them through giving youa GLOWING testimonial for your own future commercial use.

**TIP**  Use Instant Audio’s www.musthavetips.com/InstantAudio SUPER Testimonial Generator.

It will WALK your customers through and Quick & Easy process of giving you a Powerful, persuasive, convincing testimonial.

And it comes fre when you use Instant Audio - Which I was using anyway BEFORE they came out with SUPER Testimonial Generator

1. PICTURES Ask people if they would e-mail a picture with their testimonial. If they don’t have one scanned you could have
them send their picture by mail and you could scan it. This technique will give your testimonials more credibility.

2. ELECTRONIC SIGNATURES Most online testimonials you see have text signatures. You could have people mail their written signature, scan it, and upload it with their testimonial. People will feel the testimonial is more official.

3. ONLINE AUDIO You could record people’s testimonials with a mini tape recorder over the phone, on your answering machine, or voice mail. Then you could convert the recording into a online audio file and upload it to your web site. BUT do NOT do that unless you’re completely “strapped for cash”  If you have some dough to run your business you might want to consider investing in InstantAudio…

www.musthavetips.com/InstantAudio

4. POSTCARDS Have people mail you their testimonial on a postcard, scan it and upload it to your web site. This will give
people proof that the testimonial isn’t fake because it will have a post mark on it.

5. PROFILES Ask people to include a profile of themselves with their testimonial. You could just have them answer some
questions like age, occupation, hobbies, favorite quote, etc. This will make your testimonials more entertaining to read.

6. HAND WRITTEN LETTERS This is similar to the “electronic signature” tip. Scan and upload the entire written testimonial or letter to your web site. This will give your testimonials a feel of realism.

7. RECORDINGS You could record peoples testimonials over the phone with a mini tape recorder. Then, take the recording and
record it to an answering machine or voice mail system. Under each one, include a phone number they can call to hear the actual testimonial.

Or use Vonage like me.  If you want to try a FREE month of Vonage, email me and I’ll log into my account and use the refer-a-friend tool to send you the invitation you need to get started.

If you’re not using Vonage and you pay more than $24.95 a month for your long distance and phone service, you should consider trying it out.

Just email me mailto:joelavery@musthavetips.com?subject=I_Want_to_try_Vonage

8. E-MAIL MESSAGES When you get e-mail testimonials, publish the entire e-mail message instead of just the contents. It will be more believable because it will include the date, time, subject, who it’s from and who it’s to.

9. CONTACT INFORMATION When you get testimonials from people, ask them if you could include their contact information under the testimonial. This will allow potential customers to ask your current customers questions about your product or service before they buy. Usually, they will trust them more than you.

10. ONLINE VIDEO If some of the people who give you testimonials have a camcorder, ask them to record their testimonial on video and send it to you. Then you could convert the video to an online video file and upload it to your site.

You can find more information about converting audio recording’s by typing “flash video” at a search engine.

Once again, I highly Recommend Instant Audio and Vonage:

www.musthavetips.com/InstantAudio

mailto:jlavery@gmail.com?subject=I_Want_to_try_Vonage

See you tomorrow my friend, until then…

Kick Butt, take massive action!

Joe Lavery

P.S. Have you seen this yet?

www.SpeedWritingSecrets.com

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Many people have never thought about any of the things I will share with you today.  I’m of course talking about ways to actually make MORE people click your ads, links, and emails.

Here are a few things you should know…

1. Use REVERSE psychology on your banner ads. You could tell people NOT to click on your banner ad.

For example “Don’t Click Here If You Are Comfortable With Your Looks”

2. Make your banner ad words as attractive as possible. Use words like ultimate, powerful, sizzling, hot, etc. Your words
should relate and highlight your total offer.

***Note*** I also recommend trying to place seemingly UNRELATED words NEXT to each other to GRAB people’s attention.  See most
people are in a complete HAZE - a trance.  You need to hit them so hard they click.

If you want to them to click you have to WAKE them UP first.

For example check out the healdine used at Speed Writing Secrets www.speedwritingsecrets.com and you’ll find something
about

“Fast-as-a-GREASED-Pig-SPEED-Writing”

Greased Pig, Writing, AND Speed… huh you say, what does that have to do with each other?

See I just WOKE you UP!

HUGE companies use this technique to WAKE people up just by seeing their DOMAIN name, examples:

www.HostGator.com

www.TemplateMonster.com

www.Monster.com

These companies make MILLIONS and I belive their names have A LOT to do with it.

3. Offer a discount offer on your banner ad. People are always looking for good deals. You could offer a percentage discount,
dollar discount, buy one get one free discount, etc. (Contine Below…)

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online you need a professional website host. 3rd Sphere
is more than just “somewhere to host your website,
“it’s a total plug, play & profit ecommerce solution.
Including affiliate program management, complete customer
relationship management features, and everything else
you need to manage a highly profitable website.

I personally recommend 3rd Sphere hosting without
hesitation, and strongly suggest you check them out
today… even if you already have an existing host.
You will not find better value anywhere” -Joe Lavery
==> www.musthavehosting.com < ==
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4. Use a testimonial on your banner ad. This'll give people proof they aren't wasting their time clicking on your banner ad.
The testimonial should include enough information so they understand the offer.

5. You could have a famous and respectable person on your banner ad representing your product, web site or service. People will
click because they'll trust them over you.

IDEA** Create custom banners for your best affiliates or JV partners to place on their site - using their OWN personal
testimonial.

It aint Riocket Science to see thier own websites visitors who already know and trust that person are MUCH MORE LIKELY to click
over from a banner ad to your site.

SImple but POWERFUL.

6. Use a strong guarantee on your banner ad. You could include the guarantee as a headline for your offer. It could read double
or TRIPLE your money backguarantee, lifetime your $back guarantee, etc.

7. Tell  people to click on your banner ad. Newbies to the internet may net even know they can click on banners. Just having
the phrase "click here" on your banner will increase your clickthroughs.

ALWAYS say "CLICK HERE" Always, Always, Always!

Qyuestion: When should you use "click here" in your links and banners?

Answer: Always.

Got it?

Great.

8. You could advertise a trial or sample offer. This will tell people there is zerorisk or obligation if they click on your
banner ad and try out your product or service.

FreeTrialoffers are VERY powerful and will usally TRIPLE your current results.  I've spoke on this before.  Should be archived
somewhere on www.MustHaveTips.com

9. Tell people the major benefit of your product, web site or service on your banner ad. It could be benefits like make money,
lose weight, increase energy, save money, save time, etc.

10. You could advertise a free offer on your bannerad. People love free stuff. The freebie should relate to your target
audience. If the freebie is attractive to them they will click.

Freebies will GENERATE more traffic across the BOARD!

You just need to make sure you’re CONVERTING those freebie seekers into PAID customers, otherwise it’s all pointLESS.

The only time you may not want to use freebies is in PPC ads or any other media where you pay for every click. If you’re using
CPM or CPA, you’re AIM should be to get MAX traffic, period.

Do you need cheap banners for your affiliates or webmaster partners?

Check out www.bannersmall.com for CLASSY banners at resonable rates.

Tomorrow I’ll get back at you.  Not sure with what yet.

Kick Butt, take masive action!

Joe

P.S. Viral Marketing is VITAL unless you WANT to be a ONE-HIT-WONDER…

==> www.musthavetips.com/Go-Viral

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I recently realized how much money I have lost over the last few years.  I lost this money Not because of what I did wrong, but because of what I didn’t do at all.

I neglected, hell I flat out didn’t communicate at all with many of my customer in various markets.

My reasonlng was, “oh I’m making money without working.”

Complacency is danger.

Thank god I’ve found my way now.

I’ll never again let simple lazyness prevent me from achieving my financial goals as fast as is humanly possible.

Here’s five tips I’d like to share with you…

1. When you make your first sale, follow-up with the customer. You could follow-up with a “thank you” email and include an advertisement for other products you sell. You could follow-up every few months.

2. You could upsell to your customers. When they’re at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.

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with FANATICAL phone and email support?
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3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made.

5. When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract
them to buy more products from you.

In case you missed my message yesterday, please don’t forget to check out this complimentary resource from my good friend, Mike F.

Learn How to Outsource like a PRO…

==> www.musthavetips.com/Outsource-It

Kick Butt, take massive action.

Joe Lavery

PS: Have you figured out the “Easy Way” to SPEED Write yet?

==> www.SpeedWritingSecrets.com

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