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Archive for May, 2007

The Rich Jerk to Sell Empire

Posted in Affiliate Marketing, Interesting Stuff on May 24th, 2007

The Rich Jerk a.k.a. Kelly Felix may be ditching his anti-guru persona, but only if the price is right.

This is pure speculation until you hear from the source, but I just came across this posting on a leading “business for sale” website. The asking price is $8,000,000 and the stated reason is “Multiple owners looking to work on various other projects, separately.”

So to to clear, this might be complete BS. In fact, this website for sale listing could easily be one of his competitors fraudulently posting in a pathetic attempt to diminish The Rich Jerk brand.

Of course, if that’s the case, I guarantee he’ll be doing the EXACT opposite because one thing I’ve learned over the years is CONTROVERSY sells. And no matter what you say, I find it hard to argue with the worn out line, “There’s no such thing as bad publicity.”

And that’s a wrap.

Joe Lavery

My ‘Rebirth’ Report Findings (Part 3)

Posted in Marketing Tips, Direct Response Tips, Interesting Stuff, Marketing Videos on May 14th, 2007

URGENT ANNOUNCEMENT: This Thursday at 2:00 pm EST
I’m hosting a very special web seminar with the one and only
Powerful Promoter, Matt Bacak. Stay tuned!

As promised, here is the screen cam video
I made about hybrid sales letters:

http://www.musthavemarketing.com/rebirth

Make sure you watch that video to learn a
no-joke, real deal secret to achieving
unthinkably HIGH sales conversion.

And I bet you thought Part 3 was it?

You must not know the new Joe well.

In Part 4, you’ll get:

[+] My official stance on the recent
“squeeze page” controversy.

[+] Links to dozens of other kick butt
video sales letters from the same
companies spot-lighted in Part 2.

[+] A super quick tool I use to write
“King Kong” content, FAST.

[+] Info on the underground report that
taught me “How to Write 4X Faster”
and create *new* content at will.

Look for it tomorrow afternoon.

Best,
Joe Lavery

PS: Many people have written asking me
to send them Part 1. Get it all at:

http://www.musthavemarketing.com/blog

My ‘Rebirth’ Report Findings (Part 2)

Posted in Marketing Tips, Swipe Files, Interesting Stuff on May 9th, 2007

As promised, here is my list of some the best
hybrid sales letters I’ve come across.

And before someone gets the wrong idea - I’m
not saying these are the best converting because
I have no idea - they are not my sites.

When I say best, I mean the ones I found to
be the most persuasive and convincing. This
is 100% my personal opinion.

With that said, ALL of these were created by
infomercial companies with HUGE budgets.

Multi-Million dollar budgets.

Believe me when I say - they’re testing this
stuff and they have been doing so for years.

All I can reasonably conclude is the formats
they are currently using are what’s been
proven to work the BEST!

Simple thought process I know, but I’ve come
to learn simplicity is the ULTIMATE power.

Without further ado:

Very nice Golf Product

2-Step Lead Generation - HUGE Market

Here’s how you sell diet pills (the BIGGEST market)

Don’t want to be “interviewed” in the actual videomercial?
No problem - see how they do it here

George Forman Knows Video

Trump is doing it too!  Lead Gen to live seminars.

Murad Acne - Acne is a BIG market my friends

 

Check them out, and maybe, if you a weirdo like
me who loves making loot - you could attempt to
model one of them and just SEE what HAPPENS.

It’s all theory until you get your hands dirty.

Kick Butt, Be Bold!

Joe Lavery

PS: In Part 3 you’ll get to see a screen cam
video where I analyze why this marketing style
works and what we (the little guys) can take
from this Intel to improve our sales.

Just one of these strategies has been making
my very good friend rich (seriously).


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