The Rich Jerk a.k.a. Kelly Felix may be ditching his anti-guru persona, but only if the price is right.

This is pure speculation until you hear from the source, but I just came across this posting on a leading “business for sale” website. The asking price is $8,000,000 and the stated reason is “Multiple owners looking to work on various other projects, separately.”

So to to clear, this might be complete BS. In fact, this website for sale listing could easily be one of his competitors fraudulently posting in a pathetic attempt to diminish The Rich Jerk brand.

Of course, if that’s the case, I guarantee he’ll be doing the EXACT opposite because one thing I’ve learned over the years is CONTROVERSY sells. And no matter what you say, I find it hard to argue with the worn out line, “There’s no such thing as bad publicity.”

And that’s a wrap.

Joe Lavery

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Must Have Marketers,

The truth is I was very excited when I got access to Keyword XRAY and I was excited about making a video and telling you my findings.

However, that video was never made because, me, a verifiable technical GOD -couldn’t get it to work. Actually, I couldn’t even create a campaign to test.

I kept getting this error message when setting up my campaign:

You have an error in your SQL syntax; check the manual that corresponds to your MySQL server version for the right syntax to use near ’s Campaign’,'Array’,NOW(),’abc’,'1′,’mfmethods.com’)’ at line 1

Therefore, even with all the amazing things I’ve heard about it, and even a dude I trust (Jason Profit Moffatt) says it rules and and even though I’m sure the glitch I’m having is minor and WILL BE fixed, even though I’m sure it is a kick-butt tool when running KINK-FREE… I cannot, in good faith, give it my recommendation at this time.

I don’t want to say anything that could get me in hot water with RJ’s lawyers - so I’ll just leave it at that.

Let me be frank: I was stoked about earning a nice little payday from recommending it today… but since it will probably sell out very fast I won’t be able to tell you about it later (after it’s fixed) - and that’s okay, no biggie (at least I can sleep tonight).

If you’re ready to buy it, which you probably should if you’re a serious PPC player (selling affiliate products) - just buy it from another marketer with a SWEAT bonus package. JMO’s deal is off the hook!!!

I’m positive there are MANY more, but here are 5 people I know about with great offers you can buy from:

Matt Callen -  (Software Masta)
www.hypervre.com/InsaneBonus.htm

Cody Moya (Affiliate CRUSHER)
www.codymoya.com/xray/

Jason Profit Moffatt (JMO) - HIGHLY RECOMMENDED!
www.earthinfinity.com/videos/insane-bonus/

Eric Holmlund (Non-Guru)
ericstips.com/xraybonus/

Keith Wellman (Cool Dude)
www.xraybonus.com
Pick the one that will benefit you the most.

And if you can’t afford Keyword XRAY - don’t sweat it.

It’s not the end of the world, and there are actually ways to do about the same thing for free - at least on Clickbank.

It just takes a LOT MORE TIME!

Kick Butt, Be Bold!

Joe Lavery

Affiliate Marketing’s Dirty Little Secret:
www.affiliateprogramsblow.com

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Today I want to briefly share with you an amazingly simple, powerful, and profound Marketing Rule you should be CONSCIOUS of at all times - be it affiliate marketing or selling your own products.Everytime you create any sort of sales process, keep this in mind and you will ALWAYS make more moolah.

Okay, here it is:

THE MORE CLICKS, THE LOWER THE CONVERSION

THE FEWER CLICKS, THE HIGHER THE CONVERSION

The question your asking yourself now is, “well, that sounds fine and good, but how do I do that?”

or maybe you’re saying…

“so Joe, what exactly are you suggesting here?”

or maybe…

“Joe, enough already, just break it down for me!”

Well, to tell you the God’s Honest TRUTH, I’ve told you more in this email than I should.

However being the nice guy I am, I will leave you with one idea for you to chew on…

What would happen IF… at the end of your long sales letter (when you prospect is ready to buy)… INSTEAD of having an order link that goes to to another 5 page “order form”…

What IF you send them straight to a real order form?

You don’t always need to recap your offer or upsell them. Sure in your mind (the marketer’s mind) it might be nice, but I think you only think that because you haven’t tried this out yourself.

Based on my own experiece, adding a long upsell page makes me a lot fewer sales than sending them directly to the actual order form where they can enter their payment information.

THINK ABOUT SOMETHING…Imagine you’re the prospect, and you’ve read (skimmed) a 32 page sales masterpiece, and at the end your “in heat” and ready to buy, so you click the “order link”… where you come to find another wordy 3-5 page long “recap” or “upsell” offer…

…At this point what is going through your head?

Well, I can tell you that I personally get upset and 9 times out of 10 I decide NOT to purchase.

In my head I’m saying something like this, “Why are you jerking me around? I read your sales pitch and I wanted to order, just let me. Don’t make me scroll down 5 pages just to get to your second order link. This is ridiculous!”

So I went from a ready to buy prospect (just seconds from making that critical leap of trust) to an upset prospect with no interest in wasting my time with you or your products again.

Folks, don’t make your prospects think.

The job of your email, is to GET THE CLICK, not to sell.

The job of Your sales letter is to GET THE CLICK to your order form.

The Job of your order form is to GET THE CASH!

The job of your customer autoresponder sequence is to get them to CONSUME the product.

Deviate from these simple rules, and there is no doubt in my mind… You’ll be throwing money and new customers away (the sad is part is you won’t ever know it).

In the fine words of Porky Pig…

That that that that’s all folks!

Joe Lavery

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